In 2006 RainToday.com and Wellesley Hills Group published a study called The Business Impact of Writing a Book, which confirmed my experiences...

• 94% reported that their book improved their brand.
• 95% reported an increase in speaking engagements.
• 96% reported more clients.
• 94% reported more leads.
• 87% said they could increase their fees.
• 87% reported a more desirable client base.
• 76% reported that their book allowed them to close more deals.

The overwhelming outcome was, “Assuming you have something worthwhile to say in a book, write one!”

Writing a book is not an ego trip to be put off until retirement nor is it fast track to royalty millions. But it is a very specific marketing and brand-building strategy that can punch well above its weight in terms of business impact.

The real business benefits of writing a book are:

1. More sales and easier sales.
A well written book allows you to showcase your expertise and deliver real value to your reader. It can then be used to reactive old customers and shorten the buying cycle for new ones. It acts like an exclusive business card that no one throws out.

2. Ability to charge higher fees.
Being an author establishes you as an expert, adding credibility to your offering and that increases your profile. As demand for your time, product or service increases you have two choices - pick and choose your clients or increase your fees.

3. Additional revenue streams.
Creating a book requires you to formulate your Intellectual Property and this process very often throws up new product development opportunities.

4. The increased profile creates a virtuous circle.
You will be asked to speak at conferences and seminars more often and are also more likely to be sought out by the media for expert opinion.

5. Protect your IP
Charles Darwin was nearly beaten to the evolutionary punch because he sat on his theory for years. If you have Intellectual Property then tell the world about it before someone else does. There can be few things more frustrating than putting off writing your book only to be usurped by someone else who goes on to become famous for it!

We are bombarded with marketing and advertising messages – everyone wants our attention. Everyone wants to sell us something. So how do you stand out from the crowd? How do you effectively differentiate yourself from your competitors? How do you gain visibility and generate confidence? Write a book.

If you believe in the value you provide and have plenty of happy clients and successful case studies then writing a book can act as a powerful way to build your reputation and skyrocket your income.

Karen McCreadie has written over 30 books including a step by step guide called How to Write a Book in 33 Days...

Trackback Print

Location: Blogs Word Architect Blog