Communication is King!
Often being in a business can mean that we get too close to our product or service and forget to see it from the customers perspective. The result - dullsville central... E-zines about the latest widget or newest “member of the team". The special offer on bits of crap that you've found in the warehouse or some other equally riveting news and views. Marketing collaterals that are self indulgent and boring. Perhaps you have been in business for 25 years but...
NEWSFLASH: They don't care!!
All your marketing material should be addressing your audience on frequency WII FM - "What's In It For Me?" That's what they want to hear... What does the new widget do? How is it going to help the customer? What will the new member of the team do and how will that impact my service and delivery? How will he or she make the customers life better, easier, simpler?
Your marketing messages should focus on your customer and the problems they have that you can solve. I can assist you with:- Sales letters
- Corporate brochures
- Newsletters (on or offline)
- All other marketing materials
FREE STUFF!
Just send me your link and ask me to conduct a Free Relevance Audit . I'll review your marketing material and give you feedback on what works and what doesn't. What could be improved - if anything - and suggestions that may assist your customers and therefore you. As Frank Betcher, one of the greatest salesman of all time once said, "The easiest way to get what you want is to find out what other people want and help them get it."